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B2B IG MARKETING STRATERGIES

Instagram is just not for consumer brands, influencers, and travel bloggers. Here is how B2B companies are constructing their own brands on IG. Some say that LinkedIn caters mainly to B2B, IG is best for B2C, Pinterest is best for eCommerce, and Facebook is best for local businesses. By taking benefits of strong social media networks like IG to find a new chance to scale and network your business and increase your brand’s reach. 

HOW TO CREATE INSTAGRAM BUSINESS ACCOUNT

  • Download the Instagram application from your Apple app store or Google Play Store
  • Create a free Instagram account, either by signing up through your email or by Facebook account
  • Complete your profile setup
  • A small prompt will display, click on connect to Facebook, select the Facebook page that you would like to connect with Instagram, make it public and then click on the OK button.
  • Fill up the contact information of your business.

WHAT ARE THE ADVANTAGES OF BUSINESS MARKETING ON INSTAGRAM?

Instagram offers a lot of advantages with its amazing features. Here are seven reasons why IG is an amazing social media platform:

  • Building a powerful community 
  • Powerful features
  • The purchasing power of Instagram users
  • It makes your brand suitable
  • Increase brand engagement and brand visibility
  • Sy easily on your competitors
  • The vast number of active users

Building a powerful community: Instagram allows you to easily interact and connect with your audiences. 

Powerful features: Instagram business profiles have extra features that Instagram personal profiles do have. Such as the ability to include a call to action, gain access to your insights of Instagram accounts, and promote your posts.

Purchasing powers: more users have used Instagram to purchase products. It tells you that Instagram users have the buyer’s mindset, which makes Instagram a great platform for business. And the main goal of business is to increase profitability and revenue.

Increase the engagement and visibilty of he brand: by posting through time, fans are most likely to interact with your content by sharing, liking, or commenting, leveraging branded hashtags, making use of Instagram stories, you will be able to grow the brand visibility and engagement on Instagram. Buy automatic Instagram likes to increase the engagement rate and increase the visibility of your brand. As a business, best strategies like using affiliates, using influencers, and giveaways have proven to increase your revenue and generate more followers.

A vast number of active users: Instagram is a powerful social media platform for business. Instagram has nearly 500M daily active users. It will help you to attract more customers and promote your business.

STATISTICS OF INSTAGRAM THAT EVERY B2B MARKETER SHOULD NEED TO KNOW

  • 66% of the profile visitors are non-followers
  • 65% of the top-performing posts are brand
  • Out of 10, 7 hashtags on Instagram are branded hashtags
  • 69% of the marketers in the US plan to spend their influencer budget on this platform
  • User-generated content has a higher chance of conversion rate (4.5%)
  • more than 200 M users visit at least one business profile on a daily basis
  • The potential advertising reach of Instagram is 849 M users
  • 11% of the US users shop on Instagram
  • 52% of the users on Instagram are women, and 15% of them are between 18 years old and 24 years old
  • 60% of the users say they discover new services and products on the platform
  • 90% of the Instagram users follow a business account
  • The like button of Instagram is used by 4.2 billion times per day
  • 68% of the users become more interested in products or brands after viewing an IG story
  • More than one billion users actively use Instagram on a monthly basis

EVERYTHING YOU NEED TO KNOW ABOUT – WHAT IS INSTAGRAM TV/IGTV AND HOW TO UTILIZE IGTV

Instagram launched the product IGTV/ Instagram TV on June 21, 2018.  It is another declaration during a similar time when IG crossed 1 billion users.  For influencers, IGTV or Instagram TV is a superior unlocked option. Influencers can communicate with followers and promote in more ways with this latest product in the market.  

WHAT IS INSTAGRAM TV / IGTV?

IGTV is the eventual answer for you if you are exhausted of those 1-minute videos on IG and wish to produce a longer form of video content.  You do not need to turn the mobile screen to properly watch the video because these videos on IGTV are in vertical format.

Here are some basic content specifications and factor  about features for Instagram TV:

  • By default, you can acquire to watch the video in full-screen vertical format.
  • Either you can watch the content just from the IG app or use the Instagram TV application.
  • You can post/ upload the videos from the IGTV application or web.
  • When you open the Instagram TV application, the videos play automatically.
  • IGTV videos support MP4 type files with the thumbnail JPG
  •  You can upload the videos between fifteen seconds to sixty minutes if you have a verified account. The maximum duration is ten minutes for other users. Regardless of verified or regular users, anyone can buy IGTV comments cheap for their videos.
  • You can view, like the videos, comment on the videos and send videos to family and friends by using the “direct” tab.
  • The video’s aspect ratio is restricted to 9:16. However, the size of the file is up to 3.6GB.
  • Creators have their possess channel on YouTube. But anybody can become a creator on Instagram TV. Most of the creators used to buy IGTV likes to make their channel grow higher.

HOW TO STEP BY STEP USE IGTV

IGTV is as easy as turning on the Television. The IGTV application optimizes the videos based on the screen of your device. Immediately you tap the IGTV button on IG or launch the app, right away, it begins to play. 

To begin watching from the topics that you are interest in and people you follow, there is no need to search the content because you can discover  more video content by swiping up the screen  and then find “popular,” “continue watching,” “following,” and “for you.” Now you will have some idea or plan about what is Instaram TV.

SEARCH AND VIEW IGTV CHANNELS

  • Install the IG application and tap the IGTV/ Instagram TV icon.
  • The Instagram app TV will right away open, and you can find “continue watching,” “popular,” following,” “for you.”
  • You can choose anyone to view what videos are there and then tap on the particular videos to play them. 
  • On IGTV, to explore a video, tap on the search icon stating “search IGTV” from the left-hand side of that screen. 
  • Now you can create a channel and upload the video on your respective channel. To promote your IGTV videos follow the below tips: vertical video is necessary, keep your IGTV video short, and do not just repost videos. Your IGTV  video is available on Instagram after twenty-four hours, also unlike IG Stories. 

INSTAGRAM STORIES DESIGNERS GUIDE

Different ways to create can tackle Instagram stories to promote themselves, make money and increase engagement. Creatives and designers are increasingly using the ephemeral stories feature of Instagram. Instagram stories vanish after twenty-four hours. Creatives and designers use the Instagram stories feature to sell their products, expand their reach, show off another side of their design portfolio, and promote their brand. buy Instagram story views to easily upgrade your brand and businesses.

400M people are using Instagram stories each day. Instagram has one billion users, and 80% of them are at least following one business. 

CONSIDER FREE VS SPONSORED

Companies such as D. Franklin, Lego, and Samsung all report the success from the sponsored Instagram stories. Most of the users use the paid campaigns to promote others and themselves. But necessarily, you do not need to make paid campaigns to get the benefits of stories.

EXPERIMENT WITH PHOTOS AND VIDEOS

Frequently Instagram adds new features to stories, making survey keys. You can quickly increase the engagement and personality of your stories by using a mixture of the following features. To create a new Instagram story from your main news feed, tap the camera icon in the upper left corner, click on your profile photo, or swipe right. 

Use saved pictures by clicking on them or just scroll to select from the following options:

Hands-free – by just tapping once to take a video.

Rewind – making a  video that plays in a reverse mode ( tap once to record a hands-free video, hold to take a video)

Superzoom –  create a  video that zooms in one particular object with dramatic audio.

Boomerang –  take a break out of photos that create a video in looping format.

Normal – to record a video, hold the button, or take a photo, just tap on the button.

Live: make a live video broadcast for up to sixty seconds.

Music: add a background to your Instagram story.

Type: make typed messages.

With all of the above options, you can use the icon “face” to add fun-faced filters, the icon “flip” to switch from front camera to rear camera. 

STICKERS ADDING TO INSATGRAM STORIES

Once you have taken a video or photo, add stickers to your story by using the icons in the upper right side corners. The first filter if Face – where you can select a filter for your photos, next is stickers – where you can include your location or add a hashtag to increase the likelihood of other users finding your Instagram story or else select from a range of other Instagram story stickers such as days of the week, a selfie, or emojis. To adjust your sticker when you have chosen, just drag it to the correct positions by using the two fingers to resize or rotate. To draw on your Instagram stories, click on the pen and then experiment with the pen’s colors, effects, and sizes. You can get access to the entire wheel of colors by holding down a shade. Click on your favorite color, and then and hold on to your story to fill the screen with one color.

How To Spruce Up Instagram Reels Content For Business Growth

The wildly popular Instagram has introduced its Reels feature across 50 countries. Reels feature allows you to record, edit and discover to the audience along with editing features. But, since Reels launched, it shows the people who don’t follow your brand. Instagram Reels is a huge opportunity to reach people across the world. 

How To Make Your First Reel?

When you go to the Instagram app, access the camera to record your Reel video. Select the Reels option at the bottom of the camera. Start to record videos of yourself, but before you need to know about editing features or upload video clips from your phone’s gallery.

Editing features

You’ll see four icons on the left-hand side of the screen such as music, speed, AR effects, Timer.

Music: You know that music is an entertainment thing. So, if you’re adding music over the clips, the audiences are attracted to watch your Reels. Choose the best song from Instagram’s music library.

Speed: Control your video’s speed as it slows down or speeds up using the speed option.

Effects: Effects change your video appearance. There are many effects on Instagram. Select the effect which is suitable for your content.

Timer: Set a timer that allows you to take record clips without start or stop for a certain period of time. It also has a countdown which helps to give a moment to get in position before you start recording.

Use other editing tools at the top of the screen, such as text, stickers, emojis, and GIFs. 

Share Your Content

You have to record the content as a film yourself. Once you record the video perfectly, you can share the video as stories or reels. The Explore page is where Instagram displays different types of content based on the popularity of a video and the number of times it is watched. Proportionally videos on the explore page tend to be watched more often by people than the videos that do not appear on the explore page. Apart from enhancing the quality of your reels video with editing features, you can visit this page to further know how to gram more attraction for your reels content and reach a massive audience. When you get plenty of views fro your reels content, you could see your web traffic increase substantially and a hike in your 

Usually, the followers watch more videos from the explore page. An explore page is the best place to target your audiences and gain the attention of the audiences. Through these things, increase your Reels video views and stand out on Instagram. Still, you want more views for your video and then visit the page and get the benefit from it.

The Takeaway

The tech-enabled world is mostly spending more time on social media platforms, particularly Instagram. Reels are a great option if you are mastered creating content on Instagram. You should know what content your audiences have more interest in and eager to experiment with that content. Track the result of reach, engagement, and visibility, which helps to provide even better content for the audiences. These things imply enhancing your Instagram Reels marketing strategy for your business and using Reels to create brand awareness to the target audience and expand your brand as skyrocketing height.

IGTV For Marketing: 5 Ways To Promote Your Business

There is no hidden secret that video content has become famous and receives tons of engagement on all social media. YouTube is the second largest “search engine” after Google. Facebook, Linked In, Instagram has a tremendous video engagement rate. Instagram TV, IGTV is an excellent chance for your business to be displayed in front of the world in the form of video. Video content is the best for achieving your marketing goals. On the other hand, your existing and potential customers will be more engaged by visual content. You can give extra info about your business through video, which provides additional value to your products. 

If you are using IGTV for your business, just posting regular videos won’t help. Here I come up with a few content ideas to promote your business using the IGTV channel. 

Let’s get started,

Make Use Of Your Old Content 

Did you already create any interesting videos, especially for your company or business?. Or else something like Facebook live posts, YouTube videos, blog videos.

Repost those videos in your IGTV channel, and begin to share them everywhere. Ensure those content are relevant to your audience and business. Keep your center of attention to relevant topics that are suitable for your marketing strategy.  

Construct Exclusive Content Especially For IGTV 

Create exclusive content, imagine which must be found only on your IGTV channel. You can try kinds of content like Q&A sessions, how-to videos, something like that. This kind of content will attract lots of engagement and gain audience attention. If your objective is to generate audience interaction, visit this page, which also helps to bring more engagement. Even you can come up with a series and create a playlist for each one. Once you decide on a topic for your series, stick to that, post weekly or daily. If the audience enjoyed your content, they would start visiting your channel repeatedly and engaging with your content. 

Use Tutorials To Highlight Your Products And Services 

Did you know? Tutorials and how-to-videos acquire bags of engagement and love across all social media. Through this, you can provide lots of useful info and build trust, authenticity. 

In your tutorial content, highlight your company’s services, offers, plans. Showcase your product benefits and give a product demo. Share tips and tricks for your daily life, try to connect your product or services with it. Provide more information about your industry. Educate how to grow in your field. Trust me, those kinds of content will influence your audience to get interested in your products. Don’t forget to share your company updates.

Connect With Your Audience To Develop Your Community 

Interacting with your audience is a great way to build a community for your brand or product. Respond to your audience’s question and interaction with your content. Value your audience timing. When you instantly reply to your audience’s comments or questions, it will develop a further conversation with them. Moreover, it encourages other people to comment on your video. This way, you can build a strong community for your business. 

Try Q&A Sessions 

Q&A helps to know your audience’s mindset and preferences. Make use of question and polls stickers to invite your customers’ questions. Pick a question, which is more interesting and related to your business. Then create videos on those questions. 

Final Words 

Just dive into the IGTV platform, promote your business through videos. It helps to take your marketing strategy to the next level. I think all these tips will assist you in marketing your business on the IGTV channel. Now, you can start your IGTV channel to grow your business. 

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.

6 Important Tips to Enhance Your Instagram Marketing Strategy

Without Instagram, social media marketing strategies are incomplete. Nowadays, Instagram is a very important section for all brands, consumers, and advertisers. It has 800 million active users, and a minimum of 500M profiles are active daily. 

If you want to get sales and earn money from Instagram, you should know the basic strategy for Instagram marketing. 

Let’s begin!

1. Increase your Instagram Followers:

The basic steps for improving your marketing is to enhance your followers to your account. Therefore, your brand or business will reach more audiences. 

Without a massive following, you will struggle to get more Instagram impressions in your profile. So, keep increasing your impressions on Instagram, which helps reach your brand to all audiences and drive more sales. Without followers, it’s not easy to generate sales. 

73% of the audience says that they followed the brands on social media websites because they are interested in buying or selling any products. 

2. Frequently Post your Content on Instagram:

If you’re posting any brand-related pictures or videos in your profile with consistency, there is no use. Because the users want consistency, also it’s the primary strategy to stay with your brand. 

Do you want your brand to always be fresh in followers’ minds? Then you should post your content frequently. Simultaneously, posting many more photos or videos than once per day is not good, and we wouldn’t recommend that state. 

According to the research, the topmost brands are posting 1.5 times every day on average. Finally, you have posted 10 to 11 posts once a week on Instagram. 

3. Go Live:

Instagram has massive benefits that are a live broadcast feature. This feature is a good opportunity to connect with you and your audience in real-time. If you have broadcast, they will comment below your live screen. 

Make sure that you need to respond to these comments, and give your best to those users. Finally, it will help to increase your engagement metrics. There are infinite possibilities with your live streams.

Another way to use Instagram’s live story is by working with any other brands. Instagram is one of the best social platforms in terms of brand collaborations across the world. 

4. Add Hashtags to your Posts:

Hashtags are most important to promote your brand on Instagram because it has a lot of different approaches. 

For beginners, you can make a hashtag related to your content or use that already exists. Hence, many audiences can see the hashtag and make it viral. For instance, you will create national content use hashtag #national in your content.  

You can use a hashtag with your brand name and the name of your campaign. Hereby, your brand will show the unique among the audience. 

5. Encourage UGC:

Now you have thought, what is UGC? It means User-Generated content. Naturally, encourage users to post photos and videos via promotions. 

Finally, your brand gets revealed to all the followers who are friends with that common user. This way of content acts as a recommendation, which we discussed as an effective promotional method.

The best way to encourage user-generated content is to feature user photos on your profile. For example, check the Instagram page: Thule.

After seeing this, the post came from one of their followers. While other people see this, they will be encouraged to share it and submit their own photos. 

6. Respond to your Instagram Followers:

After posting a photo or video, you will get more comments from your followers. So, you should give a response to the messages on Instagram. 

Responding directly via comments on your post will create a personal feel about your brand and include a human element, which people appreciate. It shows the value of your customer service. Hereby, you can also increase your sales by communicating with your consumers effectively on Instagram. 

INSTAGRAM LAUNCHING THE NEW FEATURE REELS IT IS AN ATTEMPT TO KEEP PEOPLE OFF TIKTOK

Instagram’s Reels was launched today in over fifty countries, which including Australia, Japan, Uk, the US, on both Android devices and iOS devices. Reels on Instagram allows people to create a short video content set to dialogues and songs that can be shared with your followers and fans and also discovered while searching the application. Reels are the newest Instagram opportunity of grabbing the users and increasing the total time of users to spend in the applications each day and grow the application. Reels allow the creators to recording the 15 seconds long up to videos and adding songs and music to them, and over the top of them as well as an array of effects and array of effects, for building a new way for following most of the Instagram creators looking to use Instagram Reels. Instagram placed the Reels on the landing spot on the Instagram Explore page, which is similar to the For You page of TikTok.

PUBLIC AND PRIVATE ACCOUNT OPTIONS

 Private and public, both options are available. For widely spread your videos, you need to have a public account so that people can easily find your Reels. If you have a private account and you need to share your Reels with your friends and followers, then your Reels will show only on the stories and feed of the person. Reels are not a separate new app; it lives featurely as inside of Instagram. Instagram and TikTok are more than camera apps. They are the communities for burgeoning creators and for establishing the creators. Through the sponsored posts and brand deals already, Instagram allows the creators and influencers to earn revenue, but Instagram does not pay the people directly to the content. There are also some other features that will not have launch by the Instagram Reels. 

REELS SYSTEM ON INSTAGRAM

Instagram also lets people to songs uploading that is directly from the Instagram application system. Reels have the own world like Vine application and TikTok application. Reels are one of the new features and formats of Instagram. People can share their Reels with their followers and people directly on Instagram. Users and creators of Reels can use different tools and Ar filters. Reels are designed with the fun mind and entertainment mind and more as a social feature, so  buy Instagram Reels likes. And that will look like small snippets that can help the people to share with their followers.

POWERFUL TEN MARKETING TIPS FOR INSTAGRAM THAT WILL ACTUALLY WORK

Since the creation of the Instagram application, the platform has grown as an ultimate application for photos sharing. More than 800 M active uses on the platform. Over 600 M photos are posted every day, and daily 1.7 B likes are given. There is a huge number of Instagram influencers on this platform with a large number of followers. You can become a great influential business and brand with the right plan. You have to post the true kind of content to stay relevant to the audience. But it is hard to find which type of content is the best to work for growing your followers and audiences. You have to first switch your personal profile to a business profile to make the best marketing strategy. Before you start thinking about the plan for Instagram marketing, make sure that you have a business account on Instagram. It is very easy to convert your current account to a business profile. Just go to the settings. And click the “switch to business profile “option to get started. Have a business profile has some great clear advantages and benefits. The business profile lets you publish and create ads on Instagram and publish ads on Instagram without using or having an advertisement tool for Facebook.  Also, you can access the analytics tool of Instagram, which is known as insights. The Instagram insights provide you a statement about your post’s reach and impression of your posts and you can also buy Instagram impressions from us. 

INSTAGRAM FREE TOOLS

The Instagram business profile is the same as the business profile of Facebook. You can view data, impressions, and engagement, and more statistics through the insights. Also, even you get the breakdown of the follower’s demographics, including the data and information like most active hours, locations, gender, and their ages. Insights are not generalized just either for exactly understanding and knowledge about how the audiences interact with your posts and content with the help of these free Instagram tools. The more you know about the audience interactions with your content, then better you can make and adjust your posts to boost your profile engagement rate. Product teasers are one of the main categories that always grabs attention almost. For advertising your products, Instagram is a great place. You would not scare the users and annoying the users off with the advertisements if you play your cards very rightly. Followers will drop the files if you are too pushy. But the teaser of the product posts is a great way to talk about the products and increase excitement and looking good.  The advertisements for Instagram are have become the platform’s commonplace. It will give the brand the ability to target its viewers and audiences in a big new way.  Only the audience who following your account sees your posts and updates before the sponsored posts. To increase the reach, users and brands are no promoting their content to anyone who is fit in their targeted audiences. You can use store canvas, stories, dynamic ads, carousel ads, videos, and photos for sponsored ads.

Ultimate Guide To Focus On Instagram Stories.

On Instagram, Over 500 million users are actively participating in story features. Instagram is one of the fantastic apps to interact with your friends, family members. Instagram story is one of the excellent features to grab followers’ attention and build profitable sales. Here let us see the ultimate guide to focus on Instagram stories.

Concentrate On Analytics 

Instagram story features occupy big space on building connecting followers to maintain existing and budding followers, encouraging your sales value. How will you judge your performance? Or with what parameter you will check or analyze your work. You have your mistakes right then only you can improve yourself in a better way. 

 For analyzing your action, Instagram analytics is the best choice. It not only helps to know your performance but also gets to know more about your audience.

To begin with, first, you have to monitor your present performance. It helps you to know the reason for your decreased rate on Instagram story views. It is used to analyze every part of your Instagram, like stories, feed part. It monitors the rank of the stories, impressions for the stories, content types, editing methods.

Using Instagram Analytics, You Can Get

  1. Number of responses to your story
  2. Get number of clicks for a shared link
  3. Story impression count
  4. Outreach and counts individual account views
  5. Count of backward taps to see previous content
  6. Count of forwarding tape to see the following content
  7. Get exit taps from your story

Remember, Instagram analytics will hold the results for two weeks. You can also check other tools for analytics to find a piece of information. With the use of analytics, you can know which types of content receive more interactions and views. These insights help you get the right posting time; that is, it gives followers active time. With these data, you can schedule your content time, types of content. And execute to receive good results.

Construct Impressive Content

Make sure you are providing quality and engaging content. Analyze what types of content can give to your focused audience. Your content must improve your attractions and interactions. Construct content that speaks about your products or brands. Providing manifest, detailed information content helps people to know your brand more. Avoid posting content that does not match your field. You can go for content marketing tools to get your content useful. Create different stories to impress your followers and don’t follow the same methods. There are many stories features available on Instagram to create differently. You can use polls to ask questions, post photos, videos, stickers, and collaborate. If you want to improve your Instagram story views. Getting instant recognition is extremely easy when you go for Instagram Story Views for quicker brand promotion

Hot Tips

  1. Post special occasions, press meeting any critical events in your story
  2. Give life to your old story by highlighting them in your profile
  3. Post day to day activities in your life
  4. Share Your bloopers 
  5. Post-process involved making your products
  6. Use user-generated content that expresses your brand